PUMA HEATS UP THE GRID WITH SCUDERIA FERRARI COLLECTION SPRING / SUMMER 2021

PUMA HEATS UP THE GRID WITH SCUDERIA FERRARI COLLECTION SPRING / SUMMER 2021

dan foley ·

Since its inception in 1950, Ferrari has consistently engaged in fierce competition in Formula 1, igniting the engines and vying for the top position. PUMA, having joined forces with the most successful team in F1 history as their supplier of race- and teamwear since 2004, is now an integral part of Ferrari's heritage. Recently, the licensing partnership between Scuderia Ferrari and PUMA was renewed, ensuring a continued successful collaboration through a long-term contract. The Ferrari collection designed by PUMA draws inspiration from the racing car's vibrant and blended colors, seamlessly incorporating the contours and shape of its bodywork. By combining simple and bold elements with an array of colors, the collection showcases contrasting graphics that add remarkable characteristics to the portfolio. Among the notable pieces in the range is the Graphic Tee, paying homage to the Italian motorsport brand's legacy. Additionally, the XTG line prominently displays stylish lettering on the apparel, placing Scuderia Ferrari in the spotlight. The footwear selection further intensifies the racing experience, incorporating innovative features such as PUMA's latest sole technology, XETIC, in the PUMA x Ferrari RCT Xetic Forza.

PUMA Ferrari

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